View Full Version : I'm going to quit watching so much TV
PosterChild
05-17-2009, 09:58 AM
John Metz
DFW.com
I used to be proud, so very proud, that I could honestly say I didn’t watch much TV.
Nothing makes one feel more like an adventurous, life-seizing superhero than putting "dont have time for tv" in the "Favorite TV Shows" field of a Facebook profile. That’ll show whoever’s looking that I’m not a lazy slob with no life!
But what’s that they always say about pride coming before a fall? Tragically and slowly, I’ve returned to the comforts of the warm, glowing box. It wasn’t until a few weeks ago, when I woke up one Tuesday, and my first thought was of getting to watch The Biggest Loser that night, that I realized how far I had fallen. I was scheduling real-life interactions with human beings around TV shows — crappy ones!
My regression didn’t happen overnight. A couple of years ago, I felt left out of everyone else’s Lost fanaticism. I invested a great deal of time catching up on DVD so that I could, in real time, hang on every twist in this far-fetched phenomenon. When the show came back after a 47-year hiatus, my DVR was set. Hey, it came free with my cable and Internet service. Gimme a break. (Now there was a good show!)
Last summer, I acquired a roommate with whom I share bills, chores and a bed. This can be very dangerous when it comes to TV viewing, because your shows + their shows = twice as many shows. Hence I got hooked on The Biggest Loser. Each episode is two hours.
Even with skipping through the commercials, having BL on meant being bombarded with promos for 30 Rock and Celebrity Apprentice 2, also on NBC. Naturally, the DVR soon was set. The little red light came on almost every night. There was even a program we loved on Monday nights, but I’ve already forgotten what it was. Not time well-spent.
So things got out of hand, and I’m to blame. Partly. It’s also the economy’s fault. Where once I casually went out for dinner, drinks and a movie with friends on a weeknight, I now am regrettably cognizant of shrewder ways to spend $40 — like getting an oil change, procuring quarters for laundry, sponsoring a child through ChildFund (yes, I do). Or, you know . . . paying my cable bill.
Sadly for me, each aforementioned show ended its season this week. Far, far sadder is that I care. I let dumb shows become things I looked forward to. I’m pretty sure I can do better.
Now that the spring television season is over, I vow not to let myself get dragged into Bravo’s Fashion Show or . . . forget it, I don’t even want to know what’s coming on. Count me out.
I’d challenge everyone in my generation (Y, on the cusp of X) to not waste your youthful looks and energy letting TV become a ritual this summer. A little TV is OK; a life that revolves around it is not.
Instead, try doing stuff. Barbecue with friends, or, if you’re cannibalistically inclined, barbecue friends. Take an evening swim. Even if you look at Us Weekly in the hammock while sipping on a Red Bull, at least you’re getting fresh air.
As I’m constantly telling everyone, I’m not one to relentlessly push my ideas on people. But I, for one, am going to be using my mind this summer as I take a few classes, plow through some tough books and hone my talents. I’m going to see the Cats run the bases and watch fireworks light up the sky. Hell, maybe I’ll even grow some vegetables.
What I do isn’t important. What matters is getting that "Favorite TV Shows" field down, and the "Activities" field up.
http://www.dfw.com/158/story/127365.html
PosterChild
05-17-2009, 10:01 AM
I only turn my tv on to watch a game, rarely even watching cable or local news, not because i'm above it but it holds no interest for me right now. I have sent this article to a couple of friends who really do need to read it! Great line in there made it worth the read.
CATCH17
05-17-2009, 10:35 AM
I dont watch much Mon - Fri but I catch a little more on the weekends.
Hoofbite
05-17-2009, 11:00 AM
I watch very very little TV.
I just don't have a set enough schedule to watching anything. I picked up on some show a few weeks ago about a dude living with bears and even though I thought it was awesome, I only watched for like 2-3 weeks before ditching it.
I hardly watch any TV less then 2 hours a week (way more during football season), there's nothing good on TV anymore. It honestly seems that everything now is just some crap reality show who's sole purpose is to film drunk people having sex under the sheets in IR
PosterChild
05-17-2009, 11:07 AM
In the interest of accuracy and full disclsoure(1) Online time has replaced tv time to a great extent (2) Once NCAAF and NFL cranks up, tv time will markedly increase.
Funny thing, they're were just having a discussion on The Ticket about one of the on air dudes observing couples dining out and not communicating w ea other but staring at their phones/text messages.
PosterChild
05-17-2009, 11:08 AM
I hardly watch any TV less then 2 hours a week (way more during football season), there's nothing good on TV anymore. It honestly seems that everything now is just some crap reality show who's sole purpose is to film drunk people having sex under the sheets in IR
Yep. The "Reality" Shows prob spurred my turn away fr tv.
Dallas
05-17-2009, 12:00 PM
Im not someone who sticks his nose in my friends business. It's their life, not mine. Serious health issues are another story. I have a friend whos a big-big guy. I tell him often that he has to start taking better care of himself, for his and his daughters sake.
Intruding on anything else I believe, is none my business.
All you are saying is...."Have I got a life for you."
FYI: I rarely watch tv. The only time it's on is if I am watching a movie or some cartoon w/ my son.
I don't see any harm if a person wants to catch Dexter or Grey's Anatomy.
Dancing w/ the stars on the other hand..........:mad: (Chief)
:D
lewpac
05-17-2009, 01:01 PM
This is a good thread to bring up a book I read when I was in my early 20's.......
"The Four Arguments for the Elimination of Television" (Gerry Mander).
This guy was a top exec. in the advertising industry. After a career filled with guilt and selling his soul, he wrote this book to "out" the industry, primarily the industry with relation to television. He covers everything from the commercials to the actual programming, and how it's truly the "brainwashing of America".
It's on par to "On a Clear Day You can See General Motors" by the now notorious John DeLorean. Say what you want about DeLorean, but he's the guy who put the Pontiac division of GM on the map. He too exposes the auto industry for what it is. That, no matter what they say about safety, mileage, comfort, design, "going green", whatever..................the bottom line is PROFIT, and they'll do whatever it takes to get it.
This book....................no matter what they say in the TV buis., it's all about getting YOU to think the way they want you to think, and plunk down your dollars they way they want you to. Sounds all "conspiracy" and "illuminati" and all, but read the book and it makes perfect sense.
I didn't watch ONE SECOND of TV for over 15 years. Didn't even have cable piped into my home. But then I met my wife and I wasn't going to impose my thing on her or anyones else. So since then, we have a more "normal" household and her and the kids watch their share of television. All I ever watch are the ball games and the races, and some news.
PosterChild
05-17-2009, 02:20 PM
This is a good thread to bring up a book I read when I was in my early 20's.......
"The Four Arguments for the Elimination of Television" (Gerry Mander).
This guy was a top exec. in the advertising industry. After a career filled with guilt and selling his soul, he wrote this book to "out" the industry, primarily the industry with relation to television. He covers everything from the commercials to the actual programming, and how it's truly the "brainwashing of America".
It's on par to "On a Clear Day You can See General Motors" by the now notorious John DeLorean. Say what you want about DeLorean, but he's the guy who put the Pontiac division of GM on the map. He too exposes the auto industry for what it is. That, no matter what they say about safety, mileage, comfort, design, "going green", whatever..................the bottom line is PROFIT, and they'll do whatever it takes to get it.
This book....................no matter what they say in the TV buis., it's all about getting YOU to think the way they want you to think, and plunk down your dollars they way they want you to. Sounds all "conspiracy" and "illuminati" and all, but read the book and it makes perfect sense.
I didn't watch ONE SECOND of TV for over 15 years. Didn't even have cable piped into my home. But then I met my wife and I wasn't going to impose my thing on her or anyones else. So since then, we have a more "normal" household and her and the kids watch their share of television. All I ever watch are the ball games and the races, and some news.
Well, you can be certain that certain ppl will try, as you phrase it, to impose certain things like looking at their ads thru various methods, that's not yours or anybody else's imagination, but you don't have patronize them, ya know. This is my philosophy in lots of arenas.
DallasCowpoke
05-17-2009, 02:40 PM
He covers everything from the commercials to the actual programming, and how it's truly the "brainwashing of America".
If you have a brain that's "washed" by anything you see on a TV show or movie, you need to be using the delicate cycle anyway.
lewpac
05-17-2009, 02:43 PM
Even if I never read that book, I'm just not that entertained by TV........network and cable stuff.
The ball games are a must. A little news too, but the internet has it all over TV news for my dollar to be current. I have acquired no taste whatsoever for The Big Three or any other cable "news", as I'm convinced that THEY TOO have an agenda their promoting. Be it "FOX Right" or "MSNBC Left", I don't trust any "news" I get from the TV anymore...................From Dan Rather to Bill O'Reilly, up and down and everyone in between, it's not "news" anymore. It's opinion and editorial depending upon their bent.
That leaves movies. The television set is good (HBO, Showtime, etc....) for a movie or two from time to time that I wanted to see but didn't get the chance to go to a theater when it came out.
I've never seen an episode of Cosby, Friends, Frazier, Everyone Loves Raymond, etc., etc., etc......................Just not interested. I DID however made an exception with Seinfeld.
REDVOLUTION
05-17-2009, 10:22 PM
I stopped watching network/cable TV over 2 years ago.
I watch all my shows on Hulu.
Fringe
Sarah Connor Chronicles
ReGenesis
In Plain Sight
Lie to Me
CanadianCowboysFan
05-17-2009, 10:27 PM
In the interest of accuracy and full disclsoure(1) Online time has replaced tv time to a great extent (2) Once NCAAF and NFL cranks up, tv time will markedly increase.
Funny thing, they're were just having a discussion on The Ticket about one of the on air dudes observing couples dining out and not communicating w ea other but staring at their phones/text messages.
yeah because vegetating online is so much better than watching tv
CanadianCowboysFan
05-17-2009, 10:29 PM
I didn't watch ONE SECOND of TV for over 15 years. .
I call bs, that is impossible
REDVOLUTION
05-17-2009, 10:30 PM
yeah because vegetating online is so much better than watching tv
It actually IS better. Internet/connectivity etc is the future... the shape of things to come.
lewpac
05-17-2009, 10:36 PM
I call bs, that is impossible
No, it IS possible, because I DIDN"T WATCH ONE SECOND OF TV for OVER fifteen years.
Why is that so impossible for you to fathom?
TV wasn't even available until the fifties. What did ALL THOSE PEOPLE who lived for EONS OF TIME do before 1953?
Between 1983 and 1998, I NEVER watched ONE SECOND of television! I visited, read, worked out, etc................and couldn't even be bothered with such a trivial thing as television.
Your amazement and shock at such a concept only proves the point of the book I referred to. The idea of NOT watching the boob tube only adds to the idea of "a nation of sheep". With all the annuls of human history, and TV only being around for 50-some years, some people can't imagine life without it.
I concede the addage: 78 channels and NOTHING on....................
lewpac
05-17-2009, 10:43 PM
yeah because vegetating online is so much better than watching tv
This from a guy who is, as we speak, "vegetating online" to post his thoughts......
WoodysGirl
05-17-2009, 10:48 PM
No, it IS possible, because I DIDN"T WATCH ONE SECOND OF TV for OVER fifteen years.
Why is that so impossible for you to fathom?
TV wasn't even available until the fifties. What did ALL THOSE PEOPLE who lived for EONS OF TIME do before 1953?
Between 1983 and 1998, I NEVER watched ONE SECOND of television! I visited, read, worked out, etc................and couldn't even be bothered with such a trivial thing as television.
Your amazement and shock at such a concept only proves the point of the book I referred to. The idea of NOT watching the boob tube only adds to the idea of "a nation of sheep". With all the annuls of human history, and TV only being around for 50-some years, some people can't imagine life without it.
I concede the addage: 78 channels and NOTHING on....................
So how'd you get your Cowboy fix during that time?
CanadianCowboysFan
05-17-2009, 10:48 PM
No, it IS possible, because I DIDN"T WATCH ONE SECOND OF TV for OVER fifteen years.
Why is that so impossible for you to fathom?
TV wasn't even available until the fifties. What did ALL THOSE PEOPLE who lived for EONS OF TIME do before 1953?
Between 1983 and 1998, I NEVER watched ONE SECOND of television! I visited, read, worked out, etc................and couldn't even be bothered with such a trivial thing as television.
Your amazement and shock at such a concept only proves the point of the book I referred to. The idea of NOT watching the boob tube only adds to the idea of "a nation of sheep". With all the annuls of human history, and TV only being around for 50-some years, some people can't imagine life without it.
I concede the addage: 78 channels and NOTHING on....................
so how did you feel missing the Cowboys SBs during that time period, must have hurt knowing they were on tv and not seeing them. You never even got to see the triplets in action.
theogt
05-17-2009, 10:49 PM
No, it IS possible, because I DIDN"T WATCH ONE SECOND OF TV for OVER fifteen years.
Why is that so impossible for you to fathom?
TV wasn't even available until the fifties. What did ALL THOSE PEOPLE who lived for EONS OF TIME do before 1953?
Between 1983 and 1998, I NEVER watched ONE SECOND of television! I visited, read, worked out, etc................and couldn't even be bothered with such a trivial thing as television.
Your amazement and shock at such a concept only proves the point of the book I referred to. The idea of NOT watching the boob tube only adds to the idea of "a nation of sheep". With all the annuls of human history, and TV only being around for 50-some years, some people can't imagine life without it.
I concede the addage: 78 channels and NOTHING on....................Given your general demeanor and world view, I'd say it's certainly believable that you didn't watch television for 15 years. Hell, I'd go so far as to say I'd believe it if you said you were locked in a bunker with no contact but a goat for 15 years.
CanadianCowboysFan
05-17-2009, 10:49 PM
This from a guy who is, as we speak, "vegetating online" to post his thoughts......
I`m not sitting here basically implying that not watching tv is great but that being online is fine.
lewpac
05-17-2009, 10:56 PM
Another thing.............
You could stop reading newspapers and stop watching TV for 30 years, and not miss a damn thing.
It's the same stories, only the names and places have changed.
People aren't interested in "dog bite's man". That's not entertaining or newsworthy. "Man bites Dog"?.............................IS!!
The very nature of "news" is the oddball, the different, the "out of the ordinary". If a man wakes up at 6:00, goes to work, works hard, comes home, kiss's the wife and kids, takes the kids to practice, eats dinner, goes to bed................that ain't "news".
If that same man does all that, and then shoots the wife before bed.......THAT'S NEWS!!
And that's the kind of crap that people line up to hear and see. No one is interested in the guy who works two jobs to feed his family. But, if that guy "snaps" and kills his boss.....................oh boy, get out the popcorn and line up for the show. Because THAT'S ENTERTAINMENT!
I don't care if it's the 1,800's, the 60', the 80's, or the year 2009. The stories are all the same. Murder, death, disease, war, contention, divorces, jail sentences, bankruptcies, etc, etc, etc...................THAT's 95% of your newspaper and TV News. And, that's what makes TV go around. That, and stupid and silly "sitcoms" that have nothing to do with real life.
Take, for example, the hit TV show "Friends". Six single people, all living in swank quarters in Manhattan, and making babies left and right out of wedlock.....................and ALL IS WELL!! Nothing to do with real life for REAL people living in NY City. Or "Cheers". A big hit TV show (so I hear). Everyone visiting the same bar every night, all charming and decent, well adjusted folks who are funny and harmless................Have you been to your local pub lately and have actually seen the "regulars"? PLEASE!!!!! A bunch of dangerous people, drunks with nowhere else to go and nothing better to do.
TV is full of ****.
theogt
05-17-2009, 10:58 PM
Given your general demeanor and world view, I'd say it's certainly believable that you didn't watch television for 15 years. Hell, I'd go so far as to say I'd believe it if you said you were locked in a bunker with no contact but a goat for 15 years.
Another thing.............
You could stop reading newspapers and stop watching TV for 30 years, and not miss a damn thing.
It's the same stories, only the names and places have changed.
People aren't interested in "dog bite's man". That's not entertaining or newsworthy. "Man bites Dog"?.............................IS!!
The very nature of "news" is the oddball, the different, the "out of the ordinary". If a man wakes up at 6:00, goes to work, works hard, comes home, kiss's the wife and kids, takes the kids to practice, eats dinner, goes to bed................that ain't "news".
If that same man does all that, and then shoots the wife before bed.......THAT'S NEWS!!
And that's the kind of crap that people line up to hear and see. No one is interested in the guy who works two jobs to feed his family. But, if that guy "snaps" and kills his boss.....................oh boy, get out the popcorn and line up for the show. Because THAT'S ENTERTAINMENT!
I don't care if it's the 1,800's, the 60', the 80's, or the year 2009. The stories are all the same. Murder, death, disease, war, contention, divorces, jail sentences, bankruptcies, etc, etc, etc...................THAT's 95% of your newspaper and TV News. And, that's what makes TV go around. That, and stupid and silly "sitcoms" that have nothing to do with real life.
Take, for example, the hit TV show "Friends". Six single people, all living in swank quarters in Manhattan, and making babies left and right out of wedlock.....................and ALL IS WELL!! Nothing to do with real life for REAL people living in NY City. Or "Cheers". A big hit TV show (so I hear). Everyone visiting the same bar every night, all charming and decent, well adjusted folks who are funny and harmless................Have you been to your local pub lately and have actually seen the "regulars"? PLEASE!!!!! A bunch of dangerous people, drunks with nowhere else to go and nothing better to do.
TV is full of ****.:laugh2:
lewpac
05-17-2009, 10:58 PM
so how did you feel missing the Cowboys SBs during that time period, must have hurt knowing they were on tv and not seeing them. You never even got to see the triplets in action.
Oh no................
I went to other peoples houses who were stupid enough to have television, and conveniently used their services to not miss a game.
Then, I went home and read something.................
WoodysGirl
05-17-2009, 11:02 PM
Oh no................
I went to other peoples houses who were stupid enough to have television, and conveniently used their services to not miss a game.
Then, I went home and read something.................
Then your claim is false.
If you've watched any part of a Cowboys game on television during that time, then you've watched TV. To which we ALL knew you did.
However, if you adjust your claim to not OWNING a TV and only watching the 'boys at friends' homes, then that would sound a bit more accurate.
lewpac
05-17-2009, 11:06 PM
Then your claim is false.
If you've watched any part of a Cowboys game on television during that time, then you've watched TV. To which we ALL knew you did.
However, if you adjust your claim to not OWNING a TV and only watching the 'boys at friends' homes, then that would sound a bit more accurate.
Well, a man's gotta' have a little "whore" in him. OK, I admit it. I'm a prostitute for Cowboy games. Sue me. I confess.............
Being a monk is a hard thing to pull off. I got away with it for the most part. I also confess to watching a few game-7's of the NBA finals and the World Series too.............
But, IMO, that's not "TV". THAT'S REQUIRED VIEWING, and I had no choice.
But, hand on the Bible, I swear that "only the ball games" at the bar or at another's house was my only indulgence for 15 years....................
Yeagermeister
05-17-2009, 11:12 PM
Well, a man's gotta' have a little "whore" in him. OK, I admit it. I'm a prostitute for Cowboy games. Sue me. I confess.............
Being a monk is a hard thing to pull off. I got away with it for the most part. I also confess to watching a few game-7's of the NBA finals and the World Series too.............
But, IMO, that's not "TV". THAT'S REQUIRED VIEWING, and I had no choice.
But, hand on the Bible, I swear that "only the ball games" at the bar or at another's house was my only indulgence for 15 years....................
but you know details about "Friends"? :laugh2:
lewpac
05-17-2009, 11:13 PM
but you know details about "Friends"? :laugh2:
I can read...........................
theogt
05-17-2009, 11:14 PM
but you know details about "Friends"? :laugh2:And Cheers. My recollection is bad, but I think that show came on between 1983 and 1998.
Yeagermeister
05-17-2009, 11:15 PM
I can read...........................
If you don't care about tv why would you read about it? :laugh2:
CanadianCowboysFan
05-17-2009, 11:17 PM
Watching tv at someone else's house still constitutes watching tv so you lied.
We forgive you.
lewpac
05-17-2009, 11:26 PM
And Cheers. My recollection is bad, but I think that show came on between 1983 and 1998.
Alright, I see where this is going...............
Listen, you're a couple of rabbit-ear TV zombies who can't reconcile that anyone doesn't see the world through your 3-D TV glasses.
Attack the messenger all you want in between commercials. And define your family life around the Brady Bunch and Cosby until the cows come home. If TV is you Bible for life, have at it.
As I said before. It's only use is for the ball-games, races, and a movie or two I missed at the theater. Other than that, is poison for that lump of gray matter that's three feet above your arse....................
theogt
05-17-2009, 11:31 PM
Alright, I see where this is going...............
Listen, you're a couple of rabbit-ear TV zombies who can't reconcile that anyone doesn't see the world through your 3-D TV glasses.
Attack the messenger all you want in between commercials. And define your family life around the Brady Bunch and Cosby until the cows come home. If TV is you Bible for life, have at it.
As I said before. It's only use is for the ball-games, races, and a movie or two I missed at the theater. Other than that, is poison for that lump of gray matter that's three feet above your arse....................Liar.
lewpac
05-17-2009, 11:45 PM
Liar.
You should know...........a charter member or the "nation of sheep" TV head.
the kid 05
05-18-2009, 12:19 AM
but you know details about "Friends"? :laugh2:
friends is a good show, my girlfriend got me hooked so over the course of 3weekends (no week days) we watched all ten seasons, pretty funny stuff
unless she's watching something or if their is a fight on the tube is used for video game/DVD watching purposes only really
edit: and football season i'll watch NFL Network and the Games (but I know you guys/gals know that)
DallasCowpoke
05-18-2009, 10:37 AM
I am full of ****.
FIFY ..............
Yeagermeister
05-18-2009, 11:51 AM
friends is a good show, my girlfriend got me hooked so over the course of 3weekends (no week days) we watched all ten seasons, pretty funny stuff
unless she's watching something or if their is a fight on the tube is used for video game/DVD watching purposes only really
edit: and football season i'll watch NFL Network and the Games (but I know you guys/gals know that)
Man card revoked for watching Friends
CanadianCowboysFan
05-18-2009, 01:26 PM
I watched Friends until they all started hooking up because the whole concept of the show was that they were "friends" even though my theory is that men and women can never just be friends because one will want to do it with the other at some point
Jon88
05-18-2009, 02:21 PM
I don't even have cable or a hooked up TV where I live so the only TV I watch is at other people's houses. My living arrangement sucks right now.
I'll go to my parents and let the dogs out and catch a little TV then or on a Sunday afternoon. When I get my own apartment I'll have every channel they make.
Sam I Am
05-18-2009, 02:30 PM
I don't even have cable or a hooked up TV where I live so the only TV I watch is at other people's houses. My living arrangement sucks right now.
I'll go to my parents and let the dogs out and catch a little TV then or on a Sunday afternoon. When I get my own apartment I'll have every channel they make.
:loser: ;)
Jon88
05-18-2009, 02:38 PM
:loser: ;)
Yeah, yeah. That's what happens when you're going to school in a tough economy. The Internet is my TV for now.
Sam I Am
05-18-2009, 02:48 PM
Yeah, yeah. That's what happens when you're going to school in a tough economy. The Internet is my TV for now.
Considering the garbage that most of these people watch. You're better off without TV.
Jon88
05-18-2009, 02:53 PM
Considering the garbage that most of these people watch. You're better off without TV.
DHC, ID, The History Channel, The Military Channel, and TLC have my favorite shows. I've never liked shows like 'House' or anything like that. I just can't get into them. They're stupid with bad acting.
Yeagermeister
05-18-2009, 02:55 PM
DHC, ID, The History Channel, The Military Channel, and TLC have my favorite shows. I've never liked shows like 'House' or anything like that. I just can't get into them. They're stupid with bad acting.
House is my idol. I wish I could talk to my boss like he does. :laugh2:
Jon88
05-18-2009, 02:56 PM
House is my idol. I wish I could talk to my boss like he does. :laugh2:
I think everyone does that can't. Some people do and get away with it.
Yeagermeister
05-18-2009, 02:59 PM
I think everyone does that can't. Some people do and get away with it.
I can joke around quite a bit but not go off on him. :laugh2:
Sam I Am
05-18-2009, 03:12 PM
I can joke around quite a bit but not go off on him. :laugh2:
Sure you can. Just try it and you'll see. :D
DallasCowpoke
05-18-2009, 03:15 PM
I wish I could talk to my boss like he does.
Your wife wouldn't stand for it!
:p:
Yeagermeister
05-18-2009, 03:21 PM
Your wife wouldn't stand for it!
:p:
That's a whole DIFFERENT story :laugh2:
Bob Sacamano
05-18-2009, 05:52 PM
That's a whole DIFFERENT story :laugh2:
she owns your sorry butt
Yeagermeister
05-18-2009, 08:58 PM
she owns your sorry butt
She much be rich then :laugh2:
vBulletin® v3.6.4, Copyright ©2000-2013, Jelsoft Enterprises Ltd.