Doomsday101
08-15-2011, 12:09 PM
GRIFFITH, Australia – Hard-living rockers might not automatically make consumers think of fine wine, but "For Those About to Rock" legends AC/DC are lending their name to a new line going on sale Down Under on Thursday.
The Australian band has entered into a partnership with New South Wales-based winery Warburn Estate to produce four bottled varieties, named after some of their hits -- AC/DC "Back in Black" Shiraz, AC/DC "You Shook Me All Night Long" Moscato, AC/DC "Highway to Hell" Cabernet Sauvignon and AC/DC "Hells Bells" Sauvignon Blanc.
According to a fan website they are not the first rock band to launch a wine collection, with past trailblazers reportedly including KISS, Motorhead, Whitesnake and Warrant.
Steve Donohue, general manager of buying for the Woolworths Liquor Group which will sell the line, told Australian Associated Press that it was a "no-brainer" to sell the wine nationally.
Read more: http://www.foxnews.com/leisure/2011/08/15/for-those-about-to-drinkacdc-launches-wine-collection/#ixzz1V7OhchM5
The Australian band has entered into a partnership with New South Wales-based winery Warburn Estate to produce four bottled varieties, named after some of their hits -- AC/DC "Back in Black" Shiraz, AC/DC "You Shook Me All Night Long" Moscato, AC/DC "Highway to Hell" Cabernet Sauvignon and AC/DC "Hells Bells" Sauvignon Blanc.
According to a fan website they are not the first rock band to launch a wine collection, with past trailblazers reportedly including KISS, Motorhead, Whitesnake and Warrant.
Steve Donohue, general manager of buying for the Woolworths Liquor Group which will sell the line, told Australian Associated Press that it was a "no-brainer" to sell the wine nationally.
Read more: http://www.foxnews.com/leisure/2011/08/15/for-those-about-to-drinkacdc-launches-wine-collection/#ixzz1V7OhchM5