TheKey
06-16-2004, 10:06 PM
Quick hits:
The executives of IMG, which is one of the most influential sports agencies in the world, have begun a bid to buy the company from the heirs of deceased founder Mark McCormack.
The NFL is considering consolidating NFL Europe to just Germany, the country in which NFL Europe is far and away most successful. The thinking is that NFL football could explode in German popularity by taking advantage of local city rivalries.
Average Arena Football attendance increased 5.5% to 12,019 fans a game, but the NBC rating remained flat in every major demographic. And the league lost viewership dramatically after a strong opening day.
LA Mayor James Hahn met with NFL VP Roger Goodell, and predicted an NFL team in LA by 2008.
Sunoco is close to signing a three-year, mid-six-figure sponsorship deal with the Philadelphia Eagles. They are also acquiring the rights to Eagles quarterback Donovan McNabb that allows use of McNabb’s image on point-of-sales advertising and bobbleheads. No word if they plan a Terrell Owens bobblehead, and if Terrell's bobblehead will be allowed to wear tights.
Sean Taylor is close to signing with Moorad Sports Management after firing Drew Rosenhaus.
Come February, J.C. Penny will no longer be the exclusive retailer of Dallas Cowboys apparel in five states.
DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts.
The NFL on June 1 received more than $2.5M shares of SportsLine.com Inc., making the league the third largest outside shareholder of the Internet company.
The Cincinnati Bengals new advertising campaign features WR Chad Johnson and the statement: “Guaranteed Fun.” Johnson had guaranteed (successfully) last season that the Bengals would beat the then-undefeated Kansas City Chiefs. The last time someone associated the word "fun" with the Cincinnati Bengals, it was at an 80s party with Icey Woods. Do that Ickey Shuffle!
GM signed Howie Long to a three-year endorsement deal in the low seven-figures. In it, Howie will serve as the spokesman for Chevrolet Trucks. Howie also has deals in place with Pepsi, Kellogg, and RadioShack.
Motorola has the cell phone hardware category locked up with the NFL through the 2005 season, but there is no deal for cell phone service rights. This represents a huge opportunity for companies and athletes.
Brett Favre, Greg Maddux, and Randy Johnson will be taking part of a Nike Golf equipment ad campaign.
Anyone know which states and why?
The executives of IMG, which is one of the most influential sports agencies in the world, have begun a bid to buy the company from the heirs of deceased founder Mark McCormack.
The NFL is considering consolidating NFL Europe to just Germany, the country in which NFL Europe is far and away most successful. The thinking is that NFL football could explode in German popularity by taking advantage of local city rivalries.
Average Arena Football attendance increased 5.5% to 12,019 fans a game, but the NBC rating remained flat in every major demographic. And the league lost viewership dramatically after a strong opening day.
LA Mayor James Hahn met with NFL VP Roger Goodell, and predicted an NFL team in LA by 2008.
Sunoco is close to signing a three-year, mid-six-figure sponsorship deal with the Philadelphia Eagles. They are also acquiring the rights to Eagles quarterback Donovan McNabb that allows use of McNabb’s image on point-of-sales advertising and bobbleheads. No word if they plan a Terrell Owens bobblehead, and if Terrell's bobblehead will be allowed to wear tights.
Sean Taylor is close to signing with Moorad Sports Management after firing Drew Rosenhaus.
Come February, J.C. Penny will no longer be the exclusive retailer of Dallas Cowboys apparel in five states.
DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts.
The NFL on June 1 received more than $2.5M shares of SportsLine.com Inc., making the league the third largest outside shareholder of the Internet company.
The Cincinnati Bengals new advertising campaign features WR Chad Johnson and the statement: “Guaranteed Fun.” Johnson had guaranteed (successfully) last season that the Bengals would beat the then-undefeated Kansas City Chiefs. The last time someone associated the word "fun" with the Cincinnati Bengals, it was at an 80s party with Icey Woods. Do that Ickey Shuffle!
GM signed Howie Long to a three-year endorsement deal in the low seven-figures. In it, Howie will serve as the spokesman for Chevrolet Trucks. Howie also has deals in place with Pepsi, Kellogg, and RadioShack.
Motorola has the cell phone hardware category locked up with the NFL through the 2005 season, but there is no deal for cell phone service rights. This represents a huge opportunity for companies and athletes.
Brett Favre, Greg Maddux, and Randy Johnson will be taking part of a Nike Golf equipment ad campaign.
Anyone know which states and why?