Originally Posted by Sam I Am
Lets discuss what it means to "go viral".
I will debate a topic more than a couple of times over multiple days usually because the points of the topic have shifted in that time. I will also debate the same topic with multiple people over time as well.
As for "go viral" .. I accept that most people have absolutely no idea how the internet works. They assume they do because they use Facebook and other similar services, but they really have no understanding of how it works.
Even in the offline world, people draw conclusions based on the end result. For example, the favorite songs of most teens is the one that local radio stations play the most. They assume the radio stations play the songs so much because of demand, but in reality, the songs are played to create the following, which in turn drives it even more creating more demand .. perpetual marketing for the win!
That is why I am not a fan of mass advertising. If the Kony video was really viral, then so would be AOL from the late 90s and early 2000s. Never mind the fact that you could find an AOL CD in every magazine or our mailboxes every other day.
When something gets popular through mass marketing and media saturation, people sharing it after that does mean the content is truly viral. It just means that skilled advertising agents and/or bored media editors took advantage of their market reach.
It's just like news sites who have a "What's Viral Today" column .. if it was viral, they wouldn't have to tell you about it.
Oh .. and Sam .. you suck!