1. First team to use computers (scouting dept.)
2. First team to utilize extra wide stripe at 20 yard line
3. First team to weigh players underwater (determine % of body fat)
4. First team to have cheerleaders
5. First (only) team to purchase/own merchandising rights outright
6. First team to employ "specialty" coaches
7. First to develop and use the pick/value/trade system (used by all teams)
8. First team to put out weekly a paper.... "Dallas Cowboy Official Weekly"
9. Tex Schramm led the fight to put microphones on the referrees
10. Tex Schram pioneered the "play clock".
Got any others? Add them!