Hah good stuff.
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How to add 5.5 petabytes and get banned from Costco during a hard drive crisis
“We buy lots and lots of hard drives . . . . [They] are the single biggest cost in the entire company.”
Those are the words of Backblaze Founder and CEO Gleb Budman, whose company offers unlimited cloud backup for just $5 a month, and fills 50TB worth of new storage a day in its custom-built, open source pod architecture. So one might imagine the cloud storage startup was pretty upset when flooding in Thailand caused a global shortage on internal hard drives last year.
“Literally overnight,” Budman told me, “… all the places we would go to get drives said, ‘Sorry, we don’t have any drives.’”
People assumed it was just a blip, and while Backblaze watched cautiously in the beginning, it figured it had enough hard drives stockpiled to make it through. However, when months passed and the situation only got worse — some suppliers were offering 3TB drives that used to cost $129 for around $600 — Backblaze knew it had to act. If the company didn’t want to change its pricing model or throttle users’ capacity, something had to give.
“That’s an absolute, just last, last, last resort,” Budman said.
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