Basically, its a way for the super-rich ecomaniacs to continue flying in their private jets, riding in their gas-guzzling limousines, and heating their five mansions without having to scale back on energy usage or their pampered lifestyles. That way, the fatcats can continue to live high on the hog while preaching at the rest of us. How? By supposedly planting a tree halfway across the world. Naturally, it's a complete and total fraud:
In the words of Instapundit: "I'll start acting as if it's a crisis when the people who are telling me it's a crisis start acting as if it's a crisis."