Originally Posted by MS17
Back in the late 70s, when rivals (i.e. Redskins, Eagles) wore their white jerseys at home to somehow jinx the Cowboys, fans asked why the Cowboys wore white at home instead of the traditional color jerseys most NFL home teams wear. I recall hearing that in the 60s and 70s, Landry wanted the team to wear white, cooler jerseys in the Texas heat during August, Sept and October, and the team got so accustomed to the "whites" they just decided to wear them full-time. Ive also heard that Tex Schramm just liked and preferred the white jerseys more........Anyone?
It was a marketing thing pure and simple. The Cowboys wore white so the other team could show off its signature colors when they played in Texas Stadium. This made for a more attractive matchup.
"Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve."
- Tom Landry