The NFL type of Capitalism.
Remember.. Some may not even know.
The Cowboys introduced - back in the 60's - an extended reach program into a large area of the south west. Via their own raido network.
They also introduced the side stadium deal concept when Jerry arrived.
Plus a lot of other innovative revenue producing ventures.
The Steelers don't have a lot of large corporate partners up there.
Just The Heinz comapny....
They a bunch of pickle heads anyway.