Originally Posted by CashMan
Does anyone think part of this thinking by him, is motivating by selling jerseys and revenue connected with those picks? What I mean is, Dez Bryant being drafted equals $1mill in revenue in jerseys and merchandise sales, where as an OL pick, might result in $250,000(random number).
Bryant is from Texas, played college ball up the road, has a huge fan base. Hand-selected his jersey number and already pronounced him to be the next great '88'.
I didn't regret the move then and I still don't now. Makes good sense from a business and personel standpoint.
Even when Bryant gets in trouble, it still means people are talking about Dallas, more exposure, more visibility to the brand. Good or bad, news is news.