Win consistently. Win often. Beat the team across from them. Have a record that puts them in the top of the league.
And this goes away.
So its importance is measured not by the angst of the fan who respect this team more than casual fans or strangers.
It is measured by the one thing this game is played for.
Winning and winning championships.
Do that and ESPN will fawn over the Cowboys like they always knew they were good.
Do not and this is what you will get.
You've been weighed
You've been measured
And you've been found to be a casual fan