He's not going to step down anytime soon.
All of the talk about the TV Ratings excludes the fact that they are still extremely high and that nationally the TV ratings are still strong.
However, I believe that Jerry is the type that he refuses to give up even 1% of market share and will fight anybody, full bore, to not lose that 1%. Regardless of how much money he is. Jerry is a salesman by heart. And true salesman always believe there is more money to be had and refuse to give away market share.
The crux is that the local TV ratings going down, even if they are still high, provide a KPI for the Cowboys' business. But by the same token, Jerry has an insistence of being the GM.
My belief is that if Jerry ever steps down as GM, it will either be because he recognizes he's too old and health concerns and running the team are too much for him and he'll hand the reigns over to Stephen OR he will wait too long and will have permanently lost a bit of his market share.
I don't see the latter happening because all Jerry will do is if he's worried about the team's business not being up to his standards, he'll just hire a big name coach. That will give the fanbase hope and sales and TV ratings will rise again.
And for him to permanently lose market share will take a lot of time and a lot of consecutive losing/mediocre seasons. He could have 5 losing seasons in a row, get lucky with some personnel decisions and an easy schedule, hit the NFC Championship game and now the fanbase's morale is way up again.
For him to lose permanent market share, he will probably die before it ever happens.
I think what bothers me most about Jerry as the GM is how far he's gotten away from the principles that brought him success. We used to build thru the draft each year by stockpiling picks. It's hard to hit on a high % of picks, so stockpiling means you'll get more picks that you will hit on. In the meantime, that provides depth and keeps the veterans motivated.
We used to be able to trade somebody like Felix or Mike Jenkins, players no longer really needed, acquire some picks and stockpile the draft each year. And Jerry has said that since he's 'good at business', he was the guy in charge of trading since that is what he was good at doing.
And if his ego really matters to him, nobody cares about the 3rd round picks that bust if you stockpile enough picks and pull out gems in the 6th round.
If there's anything that boggles my mind and I think is stupid about Jerry, it's that.
The integrity of the Dallas Sports Media can be summed up in this quote 'I've gotta be the bad guy on CBS11 and my radio job on ESPN. I don't have to be the bad guy here.'
- Steve Dennis
Legend of Kirby Dar Dar Blog