Now if the merchandising ranking falls AND the cowboys fall from the top 1-3 valuable franchises in the NFL...Jerry will start feeling the heat and change some things.
Although even that does not mean it will change for the better concerning what is best for the team to win. It means as a businessman Jerry will find ways to make more money and sell more.
One impressive thing to consider about being the top valued franchise in the NFL is we are doing it without a stadium sponsor.
I think the other two teams (New England and Washington) both have sponsors for the stadiums.