^ Decades ago, GM was the #1 automaker in the world - had 54% of the US market in the 50's. They made all classes of vehicles. Then they sat on that lead.
Decades of the Corvair, Vega, diesel Olds, other 1st-year models with horrible quality control.
To remain profitable, they tried to steer everybody to buy Suburbans and Escalades, because they let the UAW's wage demands make sedans and budget cars unprofitable unless they were loaded with accessories. The younger generation bought cars like Civics instead as more makes came into the US market. GM's target market shrunk to mostly the upper middle class
in their 50's. In 2008, $4 gas and this recession killing cheap lending put them in bankruptcy.
This applies to nearly all NFL teams, but cheap tickets are harder to come by. The demographic for the fans attending the Cowboys games are well to do and
50-something (yes, I'm being redundant on purpose

) The younger generation is less loyal to the Cowboys and have more teams to choose from.
Just as GM was dismissive of anyone telling them fundamental changes needed to be made for them to survive, the hubris is going on with the Cowboys...mediocrity will be suffered for years and if it continues they will also fall of a cliff. That reality will be much harsher than what disgruntled fans like me say.
...with "The Little FurBall of HATE" shreding a sports editorial (see avatar)