Bare in mind this is the NFL's smallest market.
The Packers rode the wave of a Super Bowl title and subsequent 15-1 season to post record profits in their most recent fiscal year, and those profits are helping to pay for the ongoing Lambeau Field expansion project.
The team’s operating profit more than tripled, from $12 million last year to a record $43 million this year, according to the organization’s annual financial report. The Packers topped $300 million in total revenue for the first time, and the record profit was the result of revenue jumping $19 million while expenses fell $12 million compared to the previous year.
“We’re investing it in the stadium and improving the gameday experience for our fans,” said President/CEO Mark Murphy, referring to the $143-million expansion that is adding two HD video boards and a new north-side gate and viewing platform for the 2012 season, plus 6,700 new seats in the south end zone for 2013. “It also allows us to ensure that the franchise is preserved for the future.”