This is a myth that various media members insist is true. You hear it a lot. It usually is Jerry must make x change" to sell the fans and keep the seats filled. Like 'Jerry must fire the defensive coordinator to sell the team to the fans and fill the seats." I heard Rick Gosselin throw this out a few weeks ago. It's such BS. And it encourages short-term thinking. You what to know what Jerry Jones has to do to sell the team to the fans and keep the seats filled? Open the doors. The Cowboys have a ridiculously loyal fanbase, contrary to media opinion, and a good portion of the game-goers have practical mortgages on their seats. The Cowboy fanbase is not sitting there waiting to find out if Callahan stays or goes before they renew their tickets.