the best way is the ticket exchange and hope you can find someone who is not as greedy as the general seat holders seem to be. If the team plays poorly later in the year seats will be face value but that doesn't help you with the opener. The only upside to buying on the secondary market with the opener is that the giants fans do not seem to travel that well to Cowboys games and they are as tired as we are of the cowboys giants week 1 matchups. So that should keep tickets down a bit. In the end however its cowboys fans who own tickets for the express purpose of gouging others and profiting from their fandom that will set the market. Packers fans will drive the october 8th game through the roof, all those packers fans around the country love coming here to watch them play. So when they have a full spring and summer to plan their trips they drive the prices way up. Good luck on your search for tickets. NY at Dallas is always my favorite game.