More than 91,000 people packed AT&T for the Eagles game. Cowboys led the league in attendance this year. The value of the franchise has never been higher. This is what Jerry sees. And this is what Jerry cares about. He doesn't care if the stands are half full of opponents fans. They still buy the $9 beer and the $80 pizza. Jerry's goal is to keep the stadium full and the cash rolling in. He needs to team to be relevant enough to make this happen. He doesn't have to have the team in championship games. Being the next New England or San Francisco is of no interest to him. There is no upside in winning 12 or 13 games a year when winning 7-8 a year gets him the same profits. Why waste a couple of million bucks on a GM to get to 12 wins? He would just eat away at his bottom line.