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News: Dallas Cowboys Lead NFL With $2.1 Billion Valuation

Discussion in 'News Zone' started by RS12, Sep 5, 2012.

  1. RS12

    RS12 Well-Known Member

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    The most famous quote attributed to legendary Green Bay Packers coach Vince Lombardi is “winning isn’t everything, it’s the only thing.” But if Lombardi had coached in this era instead of the 1960s he may have substituted the word “marketing” for “winning.”

    To see the full list of 2012 NFL Valuations, click here

    The Dallas Cowboys have not been to the Super Bowl in 16 years. But the lack of a title game appearance has done nothing to slow down the money that flows into the arms of Jerry Jones, the oilman who bought the National Football League team and lease to its stadium in 1989 for $150 million. The Cowboys are now worth $2.1 billion, more than any sports team on the planet, save Manchester United. And if the English soccer club, which recently sold shares to the public, stumbles, the Cowboys will run right past them because nobody in football can match Jones when it comes to marketing and squeezing cash from a stadium.

    Last season the Cowboys generated $500 million in total revenue, a record for an American sports team, and posted operating income (earnings before interest, taxes, depreciation and amortization) of $227 million, $108 million more than any other football team and more than either the entire National Basketball Association or National Hockey League. A prime example of what separates Dallas from the league’s other 31 teams is the more than $80 million in sponsorship revenue Cowboys Stadium rakes in from companies such as Ford Motor, Bank of America, PepsiCo, Dr. Pepper and Miller Brewing, almost $20 million more than any other football team. Sponsorship revenue, unlike the NFL’s national television fees with NBC, Fox, ESPN and CBS, are not shared equally with the other teams.

    The financial dominance of the Cowboys began in the 1990s

  2. Cowboys22

    Cowboys22 Well-Known Member

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    Wow, $80 million in sponsorships and he still hasn't sold the naming rights.
  3. Chocolate Lab

    Chocolate Lab Run-loving Dino

    33,928 Messages
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  4. Woods

    Woods Well-Known Member

    12,460 Messages
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    CL, the bolded part is amazing.

    JJ is a cash flow machine.

    And that's with the Cowboys only winning 1 wild card game in 16 years!
  5. Supercowboy1986

    Supercowboy1986 Well-Known Member

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    how is houston that high? they are an expansion team O_O
  6. RS12

    RS12 Well-Known Member

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    This is what Jerry should be doing with his time, teaching marketing at major university, this is what he is good at. You are what your record says you are, in this case net worth 2.7 bil.
  7. numnuts23

    numnuts23 Well-Known Member

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    Own their own stadium, plus the Houston market is huge
  8. The Emperor

    The Emperor Marcus Aurelius Maximus

    3,878 Messages
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    Oh, and look at that. The Cowboys are turning a profit. I thought erod -- uh, "Norm Hitzges" -- said the Cowboys weren't making a red cent.
  9. big dog cowboy

    big dog cowboy THE BIG DOG Staff Member

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    Edit - I thought Jerry was almost broke? :laugh2:
  10. jobberone

    jobberone Kane Ala Staff Member

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    It's all relative. He's got to keep up with the Jones. And all that booze.

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