I think the owners all want to win. However, I think they all like the idea of making tons of money in a market that is stable and viable over the long run. The teams all share revenue which supports the little guy. The cap kinda levels the playing field. That's in the best interests of everyone making money until as someone put it, the world ends. I don't think they care that much about the players and allowing them to compete in an open market. That's the players idea and not the owners. Most of the owners want to win but not above making money. If you're all making millions then why rock the boat?