Dolphins Land Naming Rights Deal January 19, 2010 - 1:50 pm Michael K. OzanianBio | Email Michael Ozanian is National Editor at Forbes The South Florida Business Journal reported on Monday that the Miami Dolphins have sold the naming rights to their stadium for $7.5 million annually for five years to Toronto-based Sun Life Financial. This is the first new, full-fledged naming rights partner for the National Football League since the recession began and will obviously help the cash-strapped Dolphins, whose owner Stephen Ross has sold small pieces of the team in recent months to the likes of Marc Anthony and Gloria Estefan. But it also says a lot about New York's Giants and Jets, who will share a new stadium beginning next season, as well as the Dallas Cowboys, who moved into their new stadium this season. These teams have been waiting for the sponsorship market to open up before selling. The wait is over. If the Dolphins can get $7.5 million then the Cowboys can get $25 million and the Giants and Jets can split $30 million. http://blogs.forbes.com/sportsmoney/2010/01/dolphins-land-naming-rights-deal/?