For the past 33 years, the nickname of America's Team has, for the most part, stuck, though the Dallas Cowboys don't seem to be embracing it as much as former general manager Tex Schramm did in the early years. They sell a Nike America's Team shirt in their online store, but they haven't trademarked the phrase and, in fact, don't like to talk about it. "It has never been something the organization has ever promoted or called itself," team spokesman Rich Dalrymple said. "We don't beat our chests about it, and we don't view it as a contest with other professional sports teams." http://espn.go.com/blog/dallas/cowboys/post/_/id/4701825/are-the-cowboys-still-americas-team why...why...why??????? edit: well, I know WHY. still a joke.