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Google Acquires Zagat

Discussion in 'Off-topic Zone' started by Sam I Am, Sep 8, 2011.

  1. Sam I Am

    Sam I Am Unfriendly and Aloof!

    37,400 Messages
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    It seems this was done to bolster their local search content. Considering their major investment in mobile computing, this makes a lot of sense. It puts more local information in the hands of smartphone users.

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    Did you know there's a place in Menlo Park near the Safeway that has a 27 food rating?” one of my friends asked me that about two years ago, and I was struck because I immediately knew what it meant. Food rating... 30 point scale... Zagat. And the place... had to be good. With no other context, I instantly recognized and trusted Zagat's review and recommendation.

    So, today, I'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.

    Official Google Announcement.
     
  2. Meat-O-Rama

    Meat-O-Rama Vegetarians are so stupid.

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    Going after Yelp it would seem?
     
  3. Cowboy Brian

    Cowboy Brian 3.141529 Zone Supporter

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    I always thought Zagat was bigger?
     
  4. Meat-O-Rama

    Meat-O-Rama Vegetarians are so stupid.

    2,469 Messages
    314 Likes Received
    I don't doubt it, but which is growing quicker recently. Everyone wants to make everything some part of some social network and (maybe I've missed it) Zagat does not seem to have gotten on that train. So google buys them for their content and name recognition and social mediaficates it and boom, no more yelp.
     

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