People are conflating two separate concepts here: 1) A must win game. 2) A loss that speaks to the true quality of a team. If the Cowboys lose this game, I concede it will be more deflating than your typical loss. But it won't be deflating because the loss itself is so devastating in terms of playoff chances; it's only week three and there's plenty of time for the standings to change and even flip. It will be deflating because it would suggest they aren't very good and are unlikely to make the postseason no matter what happens. It will be a continuation of the same mediocrity we've seen over the past decade.