As I tend to say about every such discussioin: There are two possibilities. One is to trick up the technology. That's been the Cowboys strategy. And that's how they've gotten a sterile living room atmosphere. Which makes the game less appealing. Two is the MLS strategy, which has been to build atmosphere, which means supporters groups, snging, chanting, MLS has something like the second-highest following among young sports fans. To me, what the Cowboys really need is the latter. Probably so does the NFL generally.