I have an iPad but it's so hard to read things on there for so long. My eyes get tired so that's why I want an e-ink reader. Plus, there's less distraction on the e-readers (I always surf after readng a page on my iPad). I can't seem to make a decision because I want to know which brand is going to come out on top over the long haul. If I understand correctly, if you buy Barnes and Nobles books, you can't read them on Kindles and vice versa. It looked like Amazon was going to win but Microsoft came in and invested billions in B&N. Which e-reader is better and has more selection? I'm leaning toward Amazon just because they don't have overhead costs like B & N does, but then again, B & N did get billions. Thoughts and comments from people who own either?