http://www.wfaa.com/news/consumer/M...-down-necklace-from-1500-to-47-200652181.html So, Macy's was running one of it's usual ads for Jewelry. They had a $1,500 necklace(diamond accents, silver,14k gold) marked down to $479 for the sale. The editors apparently didn't look at/notice that the ad said $47 instead. Somehow missing the last 9, they printed the 44 page ad and ran it. Robert Bernard took the ad with him to the mall to try and see if they would actually sell it at that price. He arrived and found that they were, unfortunately the customer in front of him bought every necklace of that style that they had in stock. So the clerk placed an order for him and he left with reciept in hand. Two days later a Macy's call center called to explain the necklaces were supposed to be $479 and that bc of the mistake the order had been cancelled. ---------------------- Granted, a lot of these jewelry stores jack up the price on their merchandise, and run a sale 98% of the year on it so that you get a "savings" which is known as high/low marketing. Still the editor gaffe cost the company quite a bit of money. They took a 400+ loss on each item sold at that price.