Having the right attitude and desire maximizes your talent. But if you have no talent, it doesn't matter. Why do players retire? Is it because they lose their attitude and determination or because they lose their athletic gifts? This team absolutely needs to commit 100% to working hard and go to the wall to win. But doing so will only assist them so far. It is absurd to believe only 1 team per year does this. If a team underachieves it is fair to question their attitude and desire. This 2012 Cowboys team, upon review of talent and injuries ended up right about where they should be. Demarcus Ware played SEVERELY injured. That is desire and attitude. Jason Witten played with a life-threatening situation. That is desire and attitude. This team has leaders and it has desire. The 70 year old owner was pushing Ratliff to play hurt. This team was trying to sell out to win. It just couldn't do it.