AIR NOT INCLUDED GAMEINFORMER New Downloads for Madden '08 Downloadable content is on the rise, and after successful implementation in series like Tiger Woods and Need fo Speed, EA is counting on Madden '08 to push theboundaries of what gamers will tolerate. The new football title will have players spending real money to obtain a variety of in game items; helmets, mascots, and air for the ball must all be unlocked via credit card purchase. EA claims all these items will be totally optional. "We're not forcing anyone to buy anything,' asserts a rep for EA. "Players who elect not to purchase air for the ball still have a shot at the Super Bowl. They may just have to focus more on their running game." This means that a significant financial investment will lead to a much better team, just like in real football...unless you're the Redskins, of course. If trends like these continue, video games will evolve into nothing more than interactive catalogues--mere conduits for digital transactions. When faced with this issue, the EA rep's eyes lit up "I'm gonna be so rich," he responded.