A white football player using that word on camera in an apparently aggressive way is going to get a lot of attention. I don't know what I am more flabbergasted by--the fact that he seems to think its acceptable to use the word to refer to an African American he was having a disagreement with or the fact that he would say it out loud in public when he has to know there are cameras around. Anyone remember when there were unsubstantiated rumors that Aikman was a racist because he yelled at black team mates? That got media attention even though there was no evidence at all for racism and Irvin told everyone to shut up. Cooper actually said the word on camera!