OSNews: Google Unveils WebP, New Image Format for the Web

Discussion in 'Off-topic Zone' started by Sam I Am, Oct 1, 2010.

  1. Sam I Am

    Sam I Am Unfriendly and Aloof!

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    A few months ago, Google open sourced the VP8 video codec as part of the WebM video project, to create a truly Free/free unencumbered video format for the web as an answer to the non-Free/free patent-encumbered H264 format. Today, Google launched a new image format for the web, WebP, which aims to significantly reduce the file size of photos and images on the web.

    Google explains that of all the bytes transmitted through the intertubes today, 65% is made up of images and photos. In other words, if there's an area where you can save on bandwith - and thus, speed up the web - it's image optimisation. To that end, Google has unveiled WebP, an image format which makes use of the techniques from VP8 video intra frame coding. The container format is lightweight, and based and based on RIFF.

    A more detailed explanation can be found on WebP's website. "WebP uses predictive coding to encode an image, the same methodology used by the VP8 video codec to compress keyframes in videos," the page reads, "Predictive coding uses the values in neighboring blocks of pixels to predict the values in a block, and then encodes only the difference (residual) between the actual values and the prediction. The residuals typically contain many zero values, which can be compressed much more effectively. The residuals are then transformed, quantized and entropy-coded as usual. WebP also uses variable block sizes."

    Complete Story

    Google Gallery showing the quality / size ratio compared to JPEG
  2. CowboyDan

    CowboyDan Anger is a Gift

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    now tell me what this is:

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