It's not just the NBA, it's American basketball in general. It's being marketed for stars. NBA, And-1, right down to corrupt AAU coaches. I officiate basketball in high school and JUCO and you see kids that think they can play in the NBA when 99.9% of them have no chance. These poor coaches are trying to teach fundamentals, but they have to contend with SportCenter and the And-1 tapes. I love basketball, but I have not watched an entire NBA game in probably 3-4 years, and have grown to hate it the past 10 years.