It is one thing to be a fan another to contribute in a larger way. Most of these college kids can't affor dot take a date to the movies so tossing them 100 bucks goes along way and makes any "booster" feel truly invested. No one is out to hurt anyone by doing so. If the NCAA starts handing out a decent stipend this will be reduced mightily. A kid with enough money is far less likely to accept hand outs that could risk his college career.