Oh I agree with that. Simple plots. Wayne ended up the live (or sometimes dead) hero at the end and Wayne fans feel better about themselves and the world in general... at least for a brief time. Wayne's persona fit like a glove with what many in the movie going public wanted in the 40's, 50's and 60's. There are just some people and things resonate with folks at a particular point in time, but at another point in time there probably wouldn't be the fascination. My wife doesn't "get" John Wayne. But she like James Arness of "Gunsmoke" fame– go figure.