This is Uncle Jerry saying, "You will play for the Cowboys or you will sit out."
He's just hung up on the guy like Snyder was with Kirk Cousins.
Transition would have allowed him to look for a better deal and have the Cowboys match it, or lose him with nothing in return.
Non-Exclusive would have allowed him to look for a better deal and match it, or lose him for two #1s.
Exclusive is you play for us, or you don't play. And you can only negotiate with us.
"Via Ian Rapoport of the NFL, the Cowboys
will apply the exclusive version of the tag to Prescott. While that limits Prescott’s ability to potentially leave the Cowboys, it also gives him considerably more leverage in talks on a long-term contract."
This I don't necessarily agree with. The potential exists that Wak won't put up numbers like he did last year. So this is a prove it year (especially in light of Big Mc putting the game in his hands). If he does, you likely have a franchise QB; if not, try to trade him (not likely anybody is going to pay that contract).
Jerry will be Jerry. (Of course, this could all be a smoke screen and the Cowboys do use the non-exclusive.)