This how successful radio or TV or broadcasting platforms work to generate revenue.
SAS is worth. $10M per year to ESPN. You are correct...Stephen is good at his job.
Having been a pro photog for like 30 years..
I have worked with all sorts of media people in my day.
Advertising drove my work thankgoodness.
So I was always amazed at to what lengths people and companies went to to get viewers.
So Smith is easy to figure. I have no doubt about you saying $10 mil. He has his TV thing, internet thing, radio thing.
He has advertising being sold for commercials on all of them.
I worked for a law firm once and becuz I had some experience with media as a video and photographer.
They wanted to make commercials and run spots for their services. They asked me to get it rolling.
I called the major ABC, NBC and CBS affliates in West Palm Beach and had them layout costs for what we wanted.
I was going to write the scripts, cast the talent spokespersons from our staff and work with whatever TV station we decided on to complete 3 30 second commercials to air.
First step was the budget.
And this is where my post about Stephen A comes in.
The cost to run these ads varied by when we wanted to run them. If it was prime time during the day, one price. Evening time another, late night another.
My budget was $100,000 to start. Which sounds like alot and it was. My most expensive spot was $$1000 per and my cheapest was $400.
I spent all the budget in 4 weeks and it pumped tons of money into the firm.
The costs are based on viewers watching in that time slot and what the show was that was running.
A show like ESPN was very very expensive. Sunday PGA Golf was too.
A local morning talk show, less.
So I learned what it took to do it all and I earned a nice bonus for it. I even thought about selling TV advertising after that but it was all commish and I hated that so no.
So you are right on your comments.
Later.
