the owners care about one thing and one thing only. themselves. why is that so different? now, the owners can take a more long term look at things, given players have about a 4 to 5 year windows (majority, except for a smaller percentage that have longer career)....and what's wrong with players being selfish and want money?......so strategy for each is different, thus they have to find an equilibrium that makes both happy (or equally unhappy).
and I disagree, both owners and players have the same interest. maximize revenue, because its good for both...so players want to put the best product out there too.....so no, its not just owners carrying the burden, the players do too....
and I think there is a power balance based on CBA....and if things change, and the owners feel they can push back and make more....they will. they are not stupid. they are all rich and have made money not just from NFL but from other businesses too. and its not just one owner, there is 32. so you can't say they are dumb for giving in to the players....they have much smarter people working for them on the business side than you and I.....
and why should they spread the money to the others in the organization? I distribute it to those that will give me highest return on my investment....if the other guy in the org. can easily be replaced, then I replace him...for example that's why good GMs demand top money. good coaches demand top money...but scouts may come and go (not all of them obviously)......
I think the business environment and market changes over time and that's why they make agreements and that they come back to negotiating table and redo it.....its not permanent...they do what they think is best for the time and forseeable future. these CBA aren't lifetime. they get redone once every few years....
