OmerV
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Name me a single jets players that has had huge endorsement deals on a national level.... going back to??? Namath, Gasteneau? NYC Media market does zero for crappy jets teams and their players. Dallas is hardly a national media market, but with the internet and cable coverage, Dallas might as well be NYC, because they get tenfold the media coverage the jets do.
In fairness, I doubt many Cowboy players were getting huge national endorsements when the Cowboys were cranking out 5-11 seasons. Cowboy players have an advantage in getting endorsement deals over players on most teams as long as they are doing well, but players in NY also have an advantage as long as their teams are doing well. It's all about high profiles, and NY teams have that advantage as long as they do well. But companies don't care about NY or Dallas if the team sucks.