Kaiser
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In fact, he fooled us so spectacularly that they put him in the Hall of Fame. His "contribution" to football was finding ways to get all of us to spend more money whether through direct sales or patronizing their sponsors.
Curse those blaggard villans at Sleep Number Beds!
Your analogy was Jerry buying a restaurant and trying to cook the food himself. That would be correct if Jerry was out on the field trying to be a player. Instead he is hiring the chefs, making the top decisions, doing all the marketing, etc. He is in the Hall of Fame because he did that better than the vast majority of other owners.
And revenue is how every business keeps score. Its not the complete picture and winning is paramount, but there are a lot of owners that don't care and don't win, plus guys like Daniel Snyder that care and still lose consistently.