I don't think he'll hold out but he's in the same position as Elliott was going into last year. A team that desperately needs him to hold the ship together with no other good alternatives. He wouldn't lose sponsorships for what's considered normal NFL business either. The only place he'd have a negative effect would be with fans but if I'm a player I wouldn't care less about what they think. They're mostly Cro-Magnon drama queens anyway. He would want to uphold his good ol' boy image as the QB but if he gets paid massively, fans will hate him for it anyway, hence my philosophy about fans, lol. That's why Zeke's agent was brilliant. Get the largest contract ever in exchange for "uncomfortable" fans mouthing off on the internet. I'd take that trade.
I disagree on the sponsors, Marcus. QB's are held up to a different light and are the hub of the wheel. Image is critical to them and the team......and the sponsors.
If a team wants to keep their QB, they will not allow it to get to a holdout as that is self-defeating to all parties. Which is why you see them acquiescing to the QB's and paying what they're paying. The damage to the public image of the QB would be total.
Elliott holding out is different, short shelf time on that position, too many get injured and he's just the RB, like Bryant was just the WR and Lawrence just the DE. If Prescott had a shoulder that needed surgery, how do you think that would be viewed as opposed to Lawrence waiting?
In today's NFL, there's the team and there's the QB and they are not handled the same.
There are companies that provide Q Factors to other companies wanting an endorsement as to the "likability" of a spokesperson and evidently Prescott scored highly, higher than more successful QB's. His agent would not risk that holding out over 27.5M, who in the hell could even relate to that? If he officially held out, there would be a hold put on every ad he's on and reportedly, he makes 7M a year just doing that. Do you see Cousins, Goff or Wentz a lot?