I disagree on his main priority. Sure, he wants to make money. And I believe he wants to win a Super Bowl. But his main priority is to get credit for any success. If faced with the choice of winning a Super Bowl, but not get any credit, or having some marginal success, but not win a Super Bowl and get credit for what success is attained, he'll go for the later.
The ironic thing is that, at this point after 23 years, there are very few people that would give him credit even if the team won a Super Bowl. Jerry never grasped after Jimmy left that every year that passed just further solidified that it was Jimmy and not Jerry that was responsible for those 3 Super Bowls. He kept trying to prove it wasn't, but all he did was further prove that it was.