What a joke; they will never find a system that works for everyone, so why change a system that doesn't give any advantage to the coin flip winner.
I would like to know what they consider an opening possession in their proposed rule set. You would think that returning the opening kickoff for a TD would constitute the first possession and game over. Under this possession assumption, what if the opening kickoff receiving team fumbles and the other team recovers; does the other team only have to kick a field goal to win? What if the opening possession team kicks the field goal and then onsides? Does the game end? If receiving a kickoff does not constitute an opening possession and they return one for a TD, do they have to kick off and allow the other team to score a TD to even it up?