Football is not for the weak, it is a man's game and the chances of getting hurt are very good.
I played some form of contact football for over 40 years, everything from pickup games at the park to semi-pro ball and have had numerous concussions throughout the years. It's just part of the game.
Sometimes they came with helmets and sometimes without but most of mine were while wearing a helmet although I think I caused more when I wasn't wearing one.
No one forces these guys to play and I think it detracts from the game to create all these rules about limiting contact.
What I do think the NFL needs to do though is get better at treating them, especially AFTER a player has retired. They have done a good job of keeping guys out when they have had a concussion and I don't have a problem with that at all.