Twitter: Cowboys partner with Jaylon Smith's sunglasses company

[lockster]

The kid is brilliant. He knows what’s up. He’s going to double his contract value in business dealings.

Dang diggly Dogg right! This is how it's it's done. Baby! I've wondered why more dcw players haven't done the same thing. Also, helping players find " really" good real-estate bargains ,. Car deals, etc. . Jaylon is the new Tom Brady! Lve, I think Jerry might be willing to invest In Ur new clothing line . Yeah, dont worry lve, Ur clothing designer has a book with all the clothes designs ready to go.

 

[MRV52]

Zeke is the kind of guy, that after his career is done he will be bankrupt.

 

[lockster]

I'm trusting Jerry knows what he is doing here.

But a player taking a discount and then immediately having his side hustle get paid by the team seems like a potentially messy situation.

If this were the Giants, Eagles, Skin people would be screaming.

Not really,. Most ppl. Think the 49ers and the Denver Broncos earned those three super bowls where they paid players U see the under the table deals in all sorts of ways.

 

[bayeslife]

I'm trusting Jerry knows what he is doing here.

But a player taking a discount and then immediately having his side hustle get paid by the team seems like a potentially messy situation.

If this were the Giants, Eagles, Skin people would be screaming.

If this was the Eagles, our resident Eagles slobberers would be praising them and laughing at Jerry for not doing the same.

 

[Hawkeye0202]

Honest question......other than Roger Staubach, name any other player the Cowboys and partnered with besides this deal with Jaylon ( which I have reservations as to whether it's directly with Cowboys)

 

[Future]

How is this legal for the team to do? Lol

I’m all for it though.

Idk but it is the same thing the Pats have always done with TB12.

Tbh, it's cap circumvention that works for both the players and the owners, so I only see it happening more in the future.

 

[Future]

People on this board are acting like this is some major business deal.

It is not. You can now get Jaylon's glasses at the Cowboys' Pro Shop. That's not some major deal. It is literally the most logical place to buy the player's product.

Maybe when y'all vote for legalization, we can bring David Irving back in the fold for some great marketing opportunities.

That is a major deal. One of the biggest challenges for retailers is getting in shops - and there are hundreds of thousands of people who are going to see those glasses in ads now who wouldn't have before.

This type of thing makes a business. I can't sit here and even guess what it would be worth in terms of dollar amounts, but it is not minor for a business.

 

[JW82]

Did you ever taste his wine? I didn't but that could have been the reason.

Ironically,Yes I have. In Napa last year. Pretty good.

 

[conner01]

How is this legal for the team to do? Lol

I’m all for it though.

I was wondering how that could work
Seems like an issue

 

[Dale]

That is a major deal. One of the biggest challenges for retailers is getting in shops - and there are hundreds of thousands of people who are going to see those glasses in ads now who wouldn't have before.

This type of thing makes a business. I can't sit here and even guess what it would be worth in terms of dollar amounts, but it is not minor for a business.

Spot on. Imagine owning a small pizza joint one day, and the next day having a store/kiosk at Cowboys Stadium on game days.

 

[Dale]

I was wondering how that could work
Seems like an issue

My guess? Something like this isn't strictly covered in the league rules .... but will soon be.

 

[TheMarathonContinues]

Zeke is the kind of guy, that after his career is done he will be bankrupt.

He got screwed out of a bunch of endorsements from the domestic allegations. He’s still paying for it.

 

[INCowboysFan]

How is this legal for the team to do? Lol

I’m all for it though.

Ask the Patriots about their partnership with Brady's TB 12 company

 

[JeffAtl]

Being a Cowboy has it's bonus perks.

• No state tax (a 70 million deal is worth 75.5 million compared the Rams, for example)
• All the extra off field sales due to being a part of a brand known more than any (or almost any) other sports brand on earth.

Jerry uses this to his advantage. As do the players

Those don't help the agent commissions though.

 

[John813]

Prices are better than the major chain brands.

Style wise wish he had more options

 

[DFWJC]

Those don't help the agent commissions though.

Good point

 

[SlammedZero]

I hope he has a polarized version. I will get some for my days out on the water.

I have no qualms about supporting one of my favorite players.

 

[buybuydandavis]

I think some of y'all predicted this was coming.

How is this legal in a capped league?

 

[buybuydandavis]

The proper question is how is it NOT legal? A franchise has every right to enter into agreements with other companies. CEV is a corporation. Probably safe to assume both Smith and Jones have attorneys that have examined every angle. Besides, I don't think the NFL wants to get involved in a restraint of trade lawsuit.

There obviously have to be limits to this, or every player would be paid as a "football consultant" off the cap.

And it's not safe to say the league won't screw us for this, as they did the capped uncapped year.

 

[GimmeTheBall!]

I think some of y'all predicted this was coming.

I am looking forward to Zeke's shot glass partnership with the Cowboys and his Cabo Cowboy beach lounge chair.
American capitalism is a thing of beauty!