What happened to 2500yds and 25TD's? What a failure..
I think it's just like every other big time WR, you can take your shots and target them in the redzone, but you still have to help free them up through your offensive playcalling. They did this in the Denver game a few times by clearing out the middle and sending him on crosses and other combinations that did not require him to straight up beat double coverage. Other receivers have been stepping up to avoid the need to force it to him in those situations. Dez does not really have the deep speed to blow the top off or get deeper than a shaded safety, so it's really finding the holes and ways to use his RAC ability which crosses and slants are great for. Throwing Dez a bunch of back shoulders and outs takes away one of his best attributes of being a great RAC player. I think as Romo said recently that it's taking them some time to figure out what they want to run as their bread and butter plays of this offense. It seems like every week we see a few new wrinkles while they are trying to figure that out. Some work and others just don't.
I think Romo trying to be a little more conservative is also a factor in that he is not trying to force it to Dez on a 50/50 ball. I think Romo also has had some misses because he is trying to fit it in a smaller window and putting it low where there is less risk of a pick, but it's end up too low for Bryant who requires some extra effort due to his build to get down low for the catch.