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05:34 PM CST on Wednesday, February 18, 2009
[SIZE=-1][/SIZE]
The rotten economy has caused much bigger problems than this, but it's no small inconvenience for Jerry Jones that his new stadium will probably open without a permanent naming rights deal in place. As a newspaper that has advocated for not selling out on the name of this North Texas landmark, our sympathy is limited.
But we have a suggestion.
If the stadium needs a temporary name, Jones should turn to one of his most successful partnerships for guidance. If profit's not possible, think nonprofit. Where are we going with this?
Salvation Army Stadium. Seriously.
Here's how it would work: Jones and the Cowboys would announce that the stadium will be known as Salvation Army Stadium for 12 to 8 months (basically, until the run up to the Super Bowl). Cost to the national nonprofit group: Zero. When a corporate partner comes along with wind in its sails, it will agree to pay the Salvation Army a "buyout" payment of, oh, a million bucks.
Everyone wins. The Salvation Army gets massive publicity. Jones looks magnanimous, not greedy. And whoever comes along for the naming rights deal becomes part of a feel-good story. The Jones family and the Salvation Army are already a great team. In the 12 years they have kicked off the Red Kettle campaign at every Thanksgiving game halftime, they have raised well over $1 billion for good deeds of all kinds.
When touting the success of their partnership in a November Dallas Morning News article, a national spokesman for the charity was quick to point out that the dollar amount "doesn't include the value of the exposure we get through the Cowboys on national television."
Imagine the additional exposure this could bring the charity, starting June 6 when George Strait and Reba McEntire throw the doors open on this new venue.
Everything about Salvation Army Stadium is bigger, better and unprecedented. In solving his temporary naming rights dilemma, Jones has one more opportunity to do something special with this stadium.
http://www.***BANNED-URL***/sharedc...N-salvation_19edi.State.Edition1.2b44b1f.html
[SIZE=-1][/SIZE]
The rotten economy has caused much bigger problems than this, but it's no small inconvenience for Jerry Jones that his new stadium will probably open without a permanent naming rights deal in place. As a newspaper that has advocated for not selling out on the name of this North Texas landmark, our sympathy is limited.
But we have a suggestion.
If the stadium needs a temporary name, Jones should turn to one of his most successful partnerships for guidance. If profit's not possible, think nonprofit. Where are we going with this?
Salvation Army Stadium. Seriously.
Here's how it would work: Jones and the Cowboys would announce that the stadium will be known as Salvation Army Stadium for 12 to 8 months (basically, until the run up to the Super Bowl). Cost to the national nonprofit group: Zero. When a corporate partner comes along with wind in its sails, it will agree to pay the Salvation Army a "buyout" payment of, oh, a million bucks.
Everyone wins. The Salvation Army gets massive publicity. Jones looks magnanimous, not greedy. And whoever comes along for the naming rights deal becomes part of a feel-good story. The Jones family and the Salvation Army are already a great team. In the 12 years they have kicked off the Red Kettle campaign at every Thanksgiving game halftime, they have raised well over $1 billion for good deeds of all kinds.
When touting the success of their partnership in a November Dallas Morning News article, a national spokesman for the charity was quick to point out that the dollar amount "doesn't include the value of the exposure we get through the Cowboys on national television."
Imagine the additional exposure this could bring the charity, starting June 6 when George Strait and Reba McEntire throw the doors open on this new venue.
Everything about Salvation Army Stadium is bigger, better and unprecedented. In solving his temporary naming rights dilemma, Jones has one more opportunity to do something special with this stadium.
http://www.***BANNED-URL***/sharedc...N-salvation_19edi.State.Edition1.2b44b1f.html
uke: to the name not charity
