IRVING, Texas – Jerry Jones purchased the Dallas Cowboys and Texas Stadium for $140 million in 1989. According to Forbes’ NFL Team Value list, the Cowboys are worth an NFL-best $3.2 billion. How much greater would their worth be if they were actually competing for Super Bowls? Since beating the Pittsburgh Steelers in Super Bowl XXX, the Cowboys have won two playoff games. They are in the midst of a four-year playoff drought and have finished 8-8 the past three seasons.
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