ESPN: NFL wants to build on success of 'My Cause, My Cleats' (Cowboys cleats leading auctions)

[Reality]

The "My Cause, My Cleats" program, a campaign in which players wore specially designed cleats to promote their charity of choice in Week 13, has been such a success that the NFL anticipates conducting the same program next season.

The cleats of three Dallas Cowboys players had received the top bids in open auctions as of Sunday morning. Quarterback Dak Prescott's cleats have raised $4,510 for The American Cancer Society. Ezekiel Elliott's cleats will fetch at least $4,036 for shelter animals and animals in need, and Jason Witten's cleats are currently going for $2,000 to help stop domestic violence.

http://www.espn.com/nfl/story/_/id/18253854/nfl-look-bring-back-my-cause-my-cleats-2017

 

[CCBoy]

Nice piece...

 

[WoodysGirl]

I think they should... And it allows the players to truly engage in the effort.

 

[CCBoy]

Woody's Girl, I apologize for bringing it up here, but having viewed your pictures over the years...you are a beautiful woman.

 

[Dhragon]

Woody's Girl, I apologize for bringing it up here, but having viewed your pictures over the years...you are a beautiful woman.

Yeah, We're lucky Queen Latiffah is a Cowboy's fan!

 

[Redball Express]

I think they should... And it allows the players to truly engage in the effort.

I think what they do is to extend it to allowing a sponsor to buy the space on the shoes and the fees go to charity.

That way proceeds go way up and the sponsorship is minimized as there is not going to be a lot of panning their shoes during the action.

It's not a distraction another words.

NASCAR does this with branding on the cars and decals everywhere and it's just part of their heritage as a sport.

Easy to do if you ask me.

 

[FuzzyLumpkins]

I think what they do is to extend it to allowing a sponsor to buy the space on the shoes and the fees go to charity.

That way proceeds go way up and the sponsorship is minimized as there is not going to be a lot of panning their shoes during the action.

It's not a distraction another words.

NASCAR does this with branding on the cars and decals everywhere and it's just part of their heritage as a sport.

Easy to do if you ask me.

NASCAR does it is not a valid reason for me. I loathe commercials.

 

[Redball Express]

NASCAR does it is not a valid reason for me. I loathe commercials.

Me, too.

Unfortunately..

it's the only way to watch the sport.

The next time I see a Zale Jewelry commercial where the guy has to spend $10,000 on a ring to express his love..

I puke.