Football Outsiders: Projecting the top WR prospects in 2016 NFL draft

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Anyone who doubts that advanced statistics can provide insight into the potential success of NFL draft prospects should look back at last year's Playmaker Score projections from Football Outsiders. Entering the 2015 NFL draft, some draft observers saw a close, three-way race for the title of the best receiver in the class between Amari Cooper, Kevin White and DeVante Parker.

But Playmaker Score thought that Cooper was clearly the top wide receiver prospect of 2015. It also identified an injury-prone late-round afterthought named Stefon Diggs as a prospect so promising that he was in striking distance of both White and Parker, even after factoring in those players' much stronger ratings from scouts.

There's still plenty of time for these players' careers to develop, but early returns suggest that Playmaker Score got it right. Cooper led all rookie wide receivers with 1,070 yards, and Diggs -- playing on the run-first Minnesota Vikings -- managed a strong second place with 720 receiving yards. On the other side, while Parker came on strong at the end of the season, he finished just sixth among rookie wide receivers in receiving yards. The jury is still out on White, who missed his entire rookie year on injured reserve.

There is no guarantee that Playmaker Score will be on target again in 2016, but it would be foolish to write it off as mere statistical gobbledygook.

For an explanation of how Playmaker Score works, check out the full explanation at the bottom of the article. What follows is a ranking of the top 10 receiver prospects for 2016 according to our model, including a projection for the average number of regular-season receiving yards that each wide receiver will gain per season in his first five NFL years.

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1. Corey Coleman, Baylor: 709 yards/season

Scouts Inc.: No. 43 overall
Similar historical prospects: DeAndre Hopkins, Steve Smith

Coleman has a monster projection. As a junior, Coleman gained 1,363 receiving yards and caught an eye-popping 20 receiving touchdowns. Because Baylor passed the ball only 389 times in 2016, Coleman scored a touchdown on 5.1 percent of Baylor's passes. That's an incredible ratio, which has been topped by only four elite players: Randy Moss, Demaryius Thomas, Dez Bryant, and Larry Fitzgerald. Coleman also tested out well physically, posting a position-best 40.5-inch vertical jump at the NFL combine.

Notwithstanding these numbers, there are certainly legitimate concerns regarding Coleman's ability to transition to the NFL level. Baylor coach Art Briles' innovative offense may have inflated the WR's stats, and Coleman did not run a full route tree at Baylor. Nevertheless, Coleman's upside and potential are well worth the price of a first-round selection.


2. Will Fuller, Notre Dame: 561 yards/season

Scouts Inc.: No. 26 overall
Similar historical prospects: Santonio Holmes, Torry Holt

Fuller may have made headlines for his blazing 4.32-second 40-yard dash, but Playmaker Score is more interested in his strong receiving numbers in the relatively low-volume Notre Dame passing offense. Fuller scored 29 receiving touchdowns in his last two seasons at Notre Dame and recorded an impressive 17.4 yards per catch. Scouts may be concerned that Fuller has a relatively slight build (6-feet, 186 pounds), but size is highly overrated at the wide receiver position. Great wide receivers have come in all shapes and sizes; what matters is production.


3. Laquon Treadwell, Ole Miss: 479 yards/season

Scouts Inc.: No. 14 overall
Similar historical prospects: Michael Floyd, Yatil Green

Despite being much more highly regarded by Scouts Inc. than either Coleman or Fuller, Treadwell finished in a distant third in this year's Playmaker projections. Why isn't Treadwell No. 1?

First, Treadwell's rate statistics are not particularly impressive. His best season was his junior year, when he recorded 1,153 yards and 11 touchdowns. Those are certainly fine numbers for a college wide receiver, but fall short of the numbers most highly drafted NFL wide receivers produce. For example, Amari Cooper produced 1,727 yards and 16 touchdowns in his final season, even though his team (Alabama) passed less than Treadwell's team did. As another example, Nelson Agholor, who was considered only a fringe first-round prospect, put up 1,313 yards and 12 touchdowns in his final season on a team (USC) that also passed less than Treadwell's.

Treadwell's career yards per reception is also a below-average 11.8 yards per catch, although his yards per reception numbers did improve as his college career progressed. Possession receivers in college rarely pan out in the NFL, and Treadwell did not have the rushing attempts that would mark him as the kind of "jack of all trades" receiver who sometimes succeeds in the NFL despite low yards per reception numbers.

Playmaker Score likes that Treadwell is coming out as a junior, but he is poised to have one of the worst projections ever for a first-round underclassman, joining Jonathan Baldwin, Cordarrelle Patterson, Anthony Gonzalez and Yatil Green.


4. Josh Doctson, TCU: 474 yards/season

Scouts Inc.: No. 20 overall
Similar historical prospects: Mark Clayton, Michael Jenkins

Doctson's numbers are similar to Fuller's, but there is one important difference: Fuller posted his numbers as a junior and enters the draft as an underclassman, while Doctson enters the draft as a senior. Senior wide receivers fail at a much greater rate than their junior counterparts. The four least productive wide receivers drafted in the first round from 1996 to 2013 were all seniors (A.J. Jenkins, Rashaun Woods, R. Jay Soward and Marcus Nash), even though most of the first-round picks in this time period were underclassmen.


5. Michael Thomas, Ohio State: 463 yards/season

Scouts Inc.: No. 39 overall
Similar historical prospects: Marty Booker, Brian Hartline

Playmaker Score probably underrates Thomas because Ohio State divided its relatively small passing game (only 325 attempts in 2015) among many talented pass-catchers. Indeed, nearly all of Ohio State's receiving corps -- Thomas, Braxton Miller and Jalin Marshall -- received invitations to the NFL combine. Despite the wealth of receiving talent on the team, Thomas managed to score a touchdown on 2.7 percent of the Buckeyes' pass attempts. Indeed, Playmaker would consider Thomas a better prospect than Treadwell or Doctson, if not for those players' higher projected draft position.
 

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6. Pharoh Cooper, South Carolina: 457 yards/season

Scouts Inc.: No. 68 overall
Similar historical prospects: Percy Harvin, Golden Tate

Historically, wide receivers with a high number of rushing attempts in college tend to also have low yards per reception numbers, because these receivers are likely to be involved in the short-passing game as well. Although high numbers of rushing attempts and high yards per reception numbers correlate to NFL success, few wide receivers have both. Cooper bucks this trend, posting an impressive 15.7 yards per catch, even while rushing the ball more than 60 times for the Gamecocks in his final season.


7. Tyler Boyd, Pittsburgh: 421 yards/season

Scouts Inc.: No. 81 overall
Similar historical prospects: Eric Moulds, Lee Evans

Boyd has the highest receiving yards per team attempt of this class. So why isn't he higher on our list of prospects? His touchdown numbers, which are more predictive of future success, were good but not great, and he had a slight drop-off in his touchdowns per team attempt from his sophomore to his junior year. Boyd also has a relatively pedestrian 13.2 yards per catch career average, though it is offset by his high number of rushing attempts.


8. Rashard Higgins, Colorado State: 365 yards/season

Scouts Inc.: No. 120 overall
Similar historical prospects: Antonio Brown, Dante Ridgeway

A team interested in a lottery ticket in the middle rounds should look hard at Higgins. Historically, wide receivers from lesser Division I conferences have fared no worse than their counterparts from the Power 5, and Higgins put up great numbers as a sophomore that reveal his potential: 96 receptions for 1,750 yards and 17 touchdowns. If Higgins were not projected to go so low in the draft, he would be behind only Coleman, Fuller and Boyd in Playmaker Score.

Higgins, however, is far from guaranteed to break out. He has a similar projection to Antonio Brown, who became a star despite being drafted in the sixth round, but also is similar to players such as Dante Ridgeway, Dez White and Jarrett Dillard, who all had strong numbers in college but did not realize their potential in the NFL.


9. Leonte Carroo, Rutgers: 362 yards/season

Scouts Inc.: No. 70 overall
Similar historical prospects: Todd Pinkston, Peerless Price

Carroo was the big-play artist for run-first Rutgers. His 19.5 yards per reception were better than any other Division I wide receiver invited to the NFL combine this year. But Carroo topped 1,000 receiving yards only once in his college career, and he is entering the draft as a senior.


10. Sterling Shepard, Oklahoma: 328 yards/season

Scouts Inc.: No. 58 overall
Similar historical prospects: Brian Robiskie, Leonard Hankerson

Shepard had an impressive NFL combine performance, but like Carroo, he is entering the NFL draft as a senior. Most of his receiving numbers in college were a little worse than Carroo's, and his yards per reception rate was much worse. Shepard will probably be overdrafted by a team that overvalues players from large programs in competitive conferences.


How Playmaker Score works

Playmaker Score is based on a statistical analysis of all of the FBS wide receivers drafted from 1996 to 2013, and measures the following:

• The wide receiver's projected draft position. These projections use the rankings from ESPN's Scouts Inc.

• The wide receiver prospect's peak season for receiving yards per team attempt (i.e., a wide receiver with 1,000 receiving yards whose team passed 400 times would score a 2.5)

• The wide receiver prospect's peak season for receiving touchdowns per team attempt

• The difference between the prospect's peak season for receiving touchdowns per team attempt and the prospect's most recent season for receiving touchdowns per team attempt (this factor is simply zero for a player whose peak season was his most recent season)

• The wide receiver's vertical jump from pre-draft workouts

• A variable that rewards players who enter the draft as underclassmen and punishes those who exhaust their college eligibility

• The wide receiver's college career yards per reception

• The wide receiver's rushing attempts per game during his peak season for receiving yards per team attempt.
 
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