DALLAS COWBOYS
JULY 12, 2017 7:17 PM
Forbes again lists Dallas Cowboys as most valuable franchise
BY STEPHEN SCHROATS
sschroats@star-telegram.com
For the second year in a row, the Dallas Cowboys have been rated as the world’s most valuable sports franchise, worth $4.2 billion according to the
annual valuations by Forbes.
It isn’t difficult to discover why.
Owner Jerry Jones has always been ahead of the game in
securing major sponsorship dealsfor his team, sharing his brand with companies eager to be associated with “America’s Team.”
Owners of five NFL championships, though none since the 1995 season, the Cowboys continue to be the NFL’s biggest television draw. Despite coming off a 4-12 season in 2015, the Cowboys were penciled in for six national TV games last season. Because when it comes to ratings, the Cowboys move the needle.
Last season, Cowboys’ games had the top TV rating in seven of the first 14 weeks. By late November, the Cowboys had played in four of the five highest-rated games of the season.
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